A GhostStory

• (CHALLENGE)
  A24's film A Ghost Story is about a lonely ghost wandering the earth for eternity. It’s a quiet, meditative film about the infinite nature of time. It’s not a horror movie, it’s not a comedy. So how do we connect people to this ghost in a sheet?
• (SOLUTION)
  Start with something recognizable, an online shop. Which, upon arrival, doesn’t look too out of the ordinary. It contains product descriptions, model shots, even an afterlifetime guarantee. However, there’s only one item in stock: a sheet. Another thing that stands out, you don’t pay with money, you pay with time. Tapping and holding “pay” sends visitors to a surreal world under the sheet, with scenes from the film and copy encouraging them to turn back, as checking out in this case really means checking out. The lucky few that held on for the entire 8 minutes, received their own sheet by mail.