AlmaMargo

• (CHALLENGE)
  When Emmy Award-winning actress Julia Garner set out to launch her new production company, she and her team reached out to Watson to help build their brand identity. Specifically, to explore the company logo. The long-range goal for the production company is to develop a diverse slate that supports emerging voices, leaning into smart storytelling. The logo and brand identity would need to encapsulate this in a format that could exist as an animated opening screen intro as well as a static logo mark.
• (SOLUTION)
  Drawing inspiration from the classic style of the Golden Age of Hollywood and 70s arthouse cinema, we captured Julia Garner's own hand as she made a snapping gesture with an elegantly cool and stylish flourish. This imagery was used to connect the production company to her as an individual, while visually establishing the chic, retro, coolness of the production company's vision. The use of black and white footage contrasted with bold colors created a timeless look that embodies independent cinema and auteur-driven storytelling.