AIR

• (CHALLENGE)
  From director Ben Affleck, the story of AIR highlights the game-changing partnership between an undiscovered Michael Jordan and Nike’s fledgling basketball division. The result may be known, but the 40 year old story has often been lost in the success.
• (SOLUTION)
  To market the film, we traveled back to 1984 to wheel out our VHS players, lace up our Nikes, and fall back in love with late night infomercials and ASCII art to promote the underdog story of a lifetime.