The Alienist:Angelof Darkness

• (CHALLENGE)
  A new case, a new evil awaits. In the highly-anticipated second season of The Alienist, everyone's favorite trio-Sara Howard, John Moore and Dr. Laszlo Kreizler-finds themselves on yet another thrilling cat-and-mouse chase after a ruthless killer. And whoever they are-they will kill again. For the The Alienst: Angel of Darkness campaign, we sought to develop a creative POV that both elevated the show from its season one incarnation and yet still felt relatable and familiar to audiences.
• (SOLUTION)
  All of these campaign beats contributed to telling a cohesive and rich story about The Alienist: Angel of Darkness. The campaign's creative direction helped drive an overall shift in the tone of the marketing. which helped elevate the series and amp up excitement while still tapping into what audiences love about the show. And, the community engagement strategy resulted in the series being inserted into and amplified by cultural conversation online throughout its 4-week run— including trending on Twitter.