AtlantaShowPackage

• (CHALLENGE)
  For the third season of Atlanta, our partners at FX came to us to explore the motion identity for the official show package. Two unique aspects came with the request. The first is that we needed to re-hook audiences after its four year hiatus. The second was that the newest season no longer took place in Atlanta. Instead, we were off to Europe.
• (SOLUTION)
  To ensure both aspects were accounted for and seen as opportunities, we worked closely with FX to develop a motion language that would instantly place viewers in Europe with all of the style that fans expected from Atlanta. To cap off the project, we further developed the motion toolkits to ensure a streamlined execution and placement across all forms of media.