Dumbo

• (CHALLENGE)
  Disney’s Dumbo reimagined the classic animated film, adding all-new layers of creativity and wonder. One of the most visually stunning new elements added to the story was “Dreamland”, a colorful and magical theme park with a slightly sinister twist that only the mind of Tim Burton could create. As part of the Dumbo digital campaign, we helped to introduce Dreamland to the masses, allowing fans to choose, customize, and share an illustrated souvenir poster of one of the park’s strange and otherworldly attractions.
• (SOLUTION)
  For three days leading up to the release of Dumbo, an interactive Instagram Story appeared on the official Dumbo account, prompting fans to choose what experience they would like to see. Tapping once or twice on the screen allowed them to select their ride experience, followed by an animated swipe up prompt leading them to a mobile-only microsite accessed through the app’s built-in browser. Once they swiped up into the experience, they were greeted with their customizable poster.