EverythingEverywhereAll at Once

• (CHALLENGE)
  Everything Everywhere All At Once is a genre-defying epic unlike anything A24 has released, or like anything audiences have seen before. With this in mind, they wanted a marketing campaign that captured the unique strangeness and unpredictability of the film. Additionally, A24 sought to celebrate Michelle Yeouh’s long Hollywood career and the award buzz for the film and its cast.
• (SOLUTION)
  To accomplish this, our campaign was two-fold. One direction explored the tangled, unstable nature of the film’s universe by making the campaign itself an extension of its world-building. The other welcomed fans into the Yeohverse, putting Michelle Yeoh at the center of our universe to amplify fan sentiment and critical acclaim.