FXBrandSpot

• (CHALLENGE)
  After years of partnering with FX across social, an opportunity arose for us to collaborate on their latest brand spot. The ask was for us to create a branded motion system that balanced a bold aesthetic with an editorial feel. The visual language would also need to work seamlessly across their existing commercial footage.
• (SOLUTION)
  To accomplish this, we set out to frame FX's series in a way that felt cohesive and connected. Our direction gave nods to the visual equity of FX from the past while incorporating new stylized elements that played into the user experience of streaming.
  
  After finessing the details, our final spot aired during the NFL's opening weekend on Sunday Night Football.