Jack Ryan

• (CHALLENGE)
  The social content offered action-packed scenes and high stakes drama alongside Jack Ryan himself. Designed to appeal to a different demographic, the most successful pieces become targeted + promoted content that reflects the charm, intensity, and insights of Jack Ryan making the channels feel vibrant and valuable, worthy of following. The content appeared across all social platforms in a huge buildup to the show’s release on Amazon.
• (SOLUTION)
  Delving into the exhilarating world of Jack Ryan, we created an epic adventure baked into Facebook messenger, where users decisions affected the fate of the world. A bot played the role of Jack Ryan and users worked hand-in-hand, to uncover the plot for the next big attack.
  
  The social content was created to resonant with audiences and to display the fast-paced environment of the show. The video content featured the characters, key themes of the show, the tension, and action prevalent throughout the 1st season all the while building interest. Social creative was posted to Facebook, IG, Twitter, and Snapchat which allowed viewers to keep tabs on the broader conversation.