Mank

• (CHALLENGE)
  Visionary director David Fincher's film Mank was a personal one. With a script written by his late father and a plot involving one of the greatest Hollywood films of all time, this story needed to be approached carefully and authentically.
• (SOLUTION)
  Throughout the campaign, we sought out to highlight the beauty of classic Hollywood, without sanding off the rough edges that the film brings to light. We carefully selected each image to tell a story — letting our social and digital experiences build upon themselves with layers of widescreen film captures and stunning behind the scenes photography. Viewers would also find themselves among impactful quotes from Jack Fincher's screenplay — complete with a period-authentic font that was accurate to the typewriter Herman Mankiewicz used. Additionally, we utilized platform hacks to transform all of our post copy to that of a typewriter font.
  
  In the end, the campaign sought out to be as layered, detail-oriented, and authentic as Mank himself. It rewards deeper exploration, and compliments the film viewing experience without ever distracting from it.