Case Study → Moonlight
Moonlight
- (CHALLENGE)There was something different about Moonlight. In that when people talked about it, they weren’t just recommending a film, they were talking about how it made them feel. It had a profound resonance with people, marking it as more of a cultural milestone than another matinee. It was a phenomenon we aimed to capture, providing a central space that would house the unprecedented sentiment surrounding this film—driven by the people who started it.
"SAW THE MASTERPIECE THAT IS MOONLIGHT. LYRICAL, STUNNING, HONEST, VITAL, ROMANTIC & HEARTBREAKING."
— TESSA THOMPSON
— TESSA THOMPSON