MysteryBox Live!

• (CHALLENGE)
  The Black Tux, a chic tux rental company, is all about style, convenience, and the endless possibilities that await you once you open their box. To build awareness for the brand on the cusp of wedding season, we developed a live game that invited anyone to get on their phones, take a guess, and win some incredible prizes.
• (SOLUTION)
  This live mobile guessing game was created in partnership with the chic tux rental company, The Black Tux. The stunt featured live sets, each one featuring a Black Tux box hiding a secret object. First person to guess what was inside won an incredible wedding gift—from a wedding band to a free honeymoon to an actual bitcoin.
  
  Every day for a week—a new box, a new prize. And when the timer hit zero, the game was on. Everyday thousands of people tuned in to guess what was in the box. The sets were designed to clue the item, though more hints were given along the way. Guess totals were tallied and listed during the game so people could see how others were guessing—making the game feel alive and active. As the game progressed, guesses got closer and closer, until finally the prize was awarded and the game shut down, until the next day. It’s not so easy guessing a “seven pound wheel of manchego cheese.”