Once Upona Time in ...Hollywood

• (CHALLENGE)
  Once Upon a Time in... Hollywood was undeniably going to be a hit through its world class star power and compelling, singular story. It also had a well-loved and discerning auteur at the helm who had full oversight of the campaign.
  
  Tarantino had every intention to make everything feel as big and bold as the film, while not spoiling the unique story. Through this, we needed to create a marketing moment that gave the film a tentpole treatment while providing enough intrigue to draw audiences to theaters, while ensuring they have plenty to discus afterwards.
  
  All of this while also satisfying Tarantino’s tonal, artistic, and story requirements.
• (SOLUTION)
  To do so, we created all original, in-world content (including original writing, illustrations, and design) in the style of the film. We then strategically packaged everything into a variety of formats and platforms that felt relevant to the movie — ultimately creating buzz for potential audiences and surprise and delight for those who saw the film in theaters.
  
  The content was discerningly in-world, premium, and spoiler-free — helping check all the boxes for the studio and the director himself.