TAR

• (CHALLENGE)
  Renowned musician Lydia Tár (Played by Cate Blanchett) is days away from conducting the symphony that will elevate her already prestigious career. Unbeknownst to her, she’s also days away from the collapse of it all.
  
  Todd Field’s award winning film TAR is an "exceptionally detailed portrait of a promethean artist eventually hoisted on her own petard." It’s a timely study of power, influence, greed, and obsession reflecting on a world familiar to the industry it performs to. It’s deliberate and visual storytelling required an equally deliberate and visual campaign to draw in its audience.
• (SOLUTION)
  To convey the true character arc of Lydia Tár without spoiling her inevitable downfall, we broke down the five elements that build into the brink of her destruction. Through these themes we showed her complexity without revealing any of the story. This paired through a creative direction inspired by the composer herself, created a dynamic, dramatic, and deliberate Instagram grid turned full composition.
  
  The visual approach was not only approved by Cate Blanchett and Todd Field, it also won a Silver Clio for social art direction.