Case Study → The Curse

The Curse

(CHALLENGE)
From the minds and talent of Benny Safdie, Nathan Fielder, and Emma Stone comes The Curse — a satirical black comedy series that leaves fans shocked, disturbed, and second guessing each moment alongside their own reactions.

With this in mind, the showrunners were seeking a less-is-more clip strategy to misdirect fans while stoking curiosity and obsession.
(SOLUTION)
We knew our scene-pulls couldn't be random. The series is a cringely voyeuristic perspective that’s masterfully and meticulously told by the experts of the genre, so our approach needed to be just as calculated.

Through this filter, we developed a holistic clip strategy to ensure fan wonder, unease, and a promise of performance — all without ever revealing the story.

"WE ARE REALLY GOOD PEOPLE. I SWEAR TO F*CKING GOD!" — ASHER SIEGEL

(01 — DISTORTED REALITY)

SHARING "WHAT THE FUCK" MOMENTS TO ENSURE FANS KNOW THAT THESE ARE THEIR FAVORITE ACTORS LIKE NEVER SEEN BEFORE.

(02 — MOMENTS OF SILENCE)

PAIRING AWKWARD SILENCE, UNSETTLING SOUND DESIGN, AND OUR VOYEURISTIC POV TO GIVE FANS A CRINGE WORTHY, CONVERSATIONAL MOMENT.

(03 — CURSED CONTEXT)

MISDIRECTING AUDIENCES THROUGH UNHELPFUL CONTEXT AS TO WHAT THE ACTUAL CURSE COULD BE ABOUT.

(04 —QUOTABLES)

PASSIVE MEETS PASSION IN THIS CONTENT STREAM OF UNEXPECTEDLY QUOTABLE MOMENTS.

(05 — IYKYK)

LEANING INTO WHAT CAN’T BE FORGOTTEN WITH HIGHLY SHAREABLE, SPOILER-FREE SCENES TO TRIGGER SHOCK, CONVERSATION, AND INTRIGUE.