Case Study → The Disaster Artist

The DisasterArtist

  • (CHALLENGE)
    A24's campaign for The Disaster Artist strayed slightly from the so-bad-it’s-good reputation of The Room, and instead was a celebration of friendship and dreams. Watson was asked to present this film to be James Franco’s embodiment of Tommy Wiseau’s spirit—original, enthusiastic, unpredictable, and entertaining.
“BE HERO, NOT VILLAIN”
— TOMMY WISEAU
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