Case Study → The Disaster Artist
The DisasterArtist
- (CHALLENGE)A24's campaign for The Disaster Artist strayed slightly from the so-bad-it’s-good reputation of The Room, and instead was a celebration of friendship and dreams. Watson was asked to present this film to be James Franco’s embodiment of Tommy Wiseau’s spirit—original, enthusiastic, unpredictable, and entertaining.
“BE HERO, NOT VILLAIN”
— TOMMY WISEAU
— TOMMY WISEAU