Case Study → TGN

The GreenKnight

  • (CHALLENGE)
    A24 has a reputation for elevating genre films to arthouse status. The Green Knight takes a classic fantasy tale and gives it an entirely new visual and tonal style that makes it feel modern and relevant while staying very true to the original source material. The social campaign would need to celebrate the return to classic storytelling in a classic genre, while also applying context that proves how relevant the story still is today.
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