TheHungerGames

• (CHALLENGE)
  To immerse fans in the rich world-building of the Hunger Games franchise, Watson was tasked to create an overarching web campaign that would create an interconnected story across each individual film release.
• (SOLUTION)
  Bringing the conflict in Panem to life, an evolving digital experience was created that was as intricate as it was immersive. Initially, the website presented the positive propaganda of President Snow's regime with a site that would transform complaints about Panem into positive sentiments.
  
  Then, Capitol TV relays featuring special shoot posters of the Heroes of Panem were created to showcase the manufactured propaganda. Fans were able to discover a deeper, hidden layer to the experience that allowed them to virtually hack the system with their mobile devices to unlock the truth about the ongoing war through interactive puzzles and games.
  
  Finally, to celebrate the spirit of resistance, fans were able to add their names to a wall of an engraved list of freedom fighters alongside the heroes of the film.