TheWhale

• (CHALLENGE)
  The Whale, Darren Aronofsky’s transfixing character study of a man ostracized from society, ushered in “The Brenaissance”— an affectionate term coined for the triumphant acting return of Brendan Fraser. Our campaign sought to celebrate and support his colossal accomplishment as yet another accolade in his illustrious career.
• (SOLUTION)
  Brendan Fraser’s performance, so moving and intimate, brought crowds and critics to tears and rightfully kickstarted conversations about awards. Due to limitations as to how much we could reveal about the film, our campaign shifted to framing Brendan and his character, Charlie, as the primary focal point.