(1) Partnerships → Amazon
Marketing a Goliath through a David mentality (Amazon).
(The Story)
Amazon stepped into film and television at a time when audiences had begun expecting more for their attention. From their earliest campaigns, they understood the value of a non-traditional approach. For support, they needed a partner capable of designing like a boutique studio, executing like a production house, writing like a fan, and innovating like the internet itself.
Since 2016, we’ve taken on that challenge — collaborating on over thirty integrated campaigns across creative, strategy, community management, digital production, and stunt activations.
COURTSIDE WITH
BEN AFFLECK.
SERVING ZENDAYA'S
TENNIS-CORE ERA.
THE RINGS OF POWER
AN EPIC REIGNITED.
SOAKING IN
THE OBSESSION.
A CLASSIC ON REPEAT.
Inspired by the 80s and old-school office flare, we promoted Ben Affleck’s AIR through a variety of ASCII motion assets, soundtrack infomercials, and acclaim assets inspired by the offset printing of the time. This paired with our sport- inspired CM tone and voice rounded out our campaign — highlighting the underdog story of a lifetime.
ASCII ART
CONCEPTING
ART DIRECTION
MOTION & DESIGN
- Title Campaigns (30)
- Merch Designs (6)
- Lenses + AR (9)
- Dedicated CM Campaigns (13)
- Ben Affleck Cutouts (100)