(1) Partnerships → Amazon

Marketing a Goliath through a David mentality (Amazon).

(The Story)

Amazon stepped into film and television at a time when audiences had begun expecting more for their attention. From their earliest campaigns, they understood the value of a non-traditional approach. For support, they needed a partner capable of designing like a boutique studio, executing like a production house, writing like a fan, and innovating like the internet itself.

Since 2016, we’ve taken on that challenge — collaborating on over thirty integrated campaigns across creative, strategy, community management, digital production, and stunt activations.

AIR — LA PREMIERE

COURTSIDE WITH
BEN AFFLECK.
CHALLENGERS

SERVING ZENDAYA'S
TENNIS-CORE ERA.
THE LORD OF THE RINGS:
THE RINGS OF POWER

AN EPIC REIGNITED.
SALTBURN

SOAKING IN
THE OBSESSION.
DAISY JONES & THE SIX

A CLASSIC ON REPEAT.
01
  ↔  
05

Inspired by the 80s and old-school office flare, we promoted Ben Affleck’s AIR through a variety of ASCII motion assets, soundtrack infomercials, and acclaim assets inspired by the offset printing of the time. This paired with our sport- inspired CM tone and voice rounded out our campaign — highlighting the underdog story of a lifetime.

AIR
ASCII ART

CONCEPTING
ART DIRECTION
MOTION & DESIGN
  • Title Campaigns (30)
  • Merch Designs (6)
  • Lenses + AR (9)
  • Dedicated CM Campaigns (13)
  • Ben Affleck Cutouts (100)
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