(1) Partnerships → FX

Brand affinity through a fan mentality (FX).

(The Story)

For the past six years, we’ve partnered with FX to create a cohesive voice and a vision through copy, community management, and art direction — all to unify fans and the varying genres in FX's catalog under one creative and authentic brand ecosystem.

Over the course of our partnership, we’ve created on-air promo packages for series like Atlanta and The Bear, developed brand broadcast spots to highlight their range in titles, launched their official TikTok, relaunched their website, and managed several title campaigns across their series.

FX

BRAND SPOT
"THE BEGINNING"

As FX's social agency of record, we’ve become fans and experts across their 65+ original series — all to ensure an authentic connection to their brand and community. In addition to our 75+ monthly assets, our community management has led to viral moments, talent collaborations, and countless fan-centric pieces that blend the heart of the shows with cultural relevance.

FX
BRAND SOCIAL

COMMUNITY MANAGEMENT
EDITING, MOTION, & DESIGN

Promotional Packages (5)
Title Campaigns (24)
Years Of CM (6)
Monthly Video Views (20M)
Danny Devito AR Game (1)

PROMOTING FX+ WITH A VISUAL CURATION OF STATICS, SOCIAL AV, AND 3D THEMATICS THAT CONNECT TO THE COMMUNITY THROUGH SIMPLICITY AND POLISH.

ANNOUNCING FX ON HULU THROUGH AN EVOLVED VISUAL AND STRATEGIC APPROACH, PAID AND ORGANIC CONTENT, CM ACTIVATIONS, AND WIDE REACHING COLLABS.

(FX FEARLESS MINI-CAMPAIGN)

DEFINING "FEARLESS" THROUGH A MINI CAMPAIGN THAT HIGHLIGHTS EVERYTHING FX IS AND EVERYTHING IT'S NOT.

LAUNCHING FX'S TIKTOK WITH A GROWTH OF 400K FOLLOWERS IN THE THE FIRST SIX MONTHS.

(PEABODY AWARDS)

AMPLIFYING THE PEABODY AWARDS THROUGH AN ORIGINAL MOTION AND DESIGN PACKAGE.

(GOLDEN GLOBES)

CELEBRATING THE GOLDEN GLOBES WITH AN AWARD-CENTRIC MINI-CAMPAIGN.

(FX BRAND CLIOS)

REVISITING OUR AWARD WINNING CAMPAIGN FOR FX'S BRAND SOCIAL.

(FX JUNETEENTH SPOT)

HONORING JUNETEENTH THROUGH A SOCIAL AND BROADCAST SPOT.

(BLACK HISTORY MONTH)

SPOTLIGHTING BLACK STORYTELLERS THROUGH AN ORIGINAL SOCIAL SERIES.

(HOLIDAYS ON FX)

CELEBRATING THE HOLIDAYS WITH A SUBVERSIVE FX SPIN.

DESIGNING AND DEVELOPING AR SOCIAL EXPERIENCES FOR FANS AND DANNY DEVITO.

(FEUD: BETTE AND JOAN)

CREATING HOLLYWOOD-LEVEL TENSION THROUGH IN-WORLD CREATIVE, SPECIAL SHOOT CONTENT, AND A SAUL BASS-INSPIRED CAMPAIGN.

SERVING UP A FAST-PACED, CHAOTIC SOCIAL CAMPAIGN FOR THE OPENING SEASON OF FX'S HIT SERIES, THE BEAR.

PRACTICING OUR MINNESOTAN ACCENTS FOR THE FIFTH SEASON OF FARGO.

(ALWAYS SUNNY S16)

KEEPING OUR TABS OPEN FOR SUNNY'S 16TH SEASON.

(AMERICAN HORROR STORY: DELICATE PT. 2)

SPINNING OUR WEB WITH KIM KARDASHIAN AND EMMA ROBERTS.

AMPLIFYING THE GRIPPING NARRATIVE AND CAPTIVATING VISUALS OF FX'S FEUDAL JAPAN EPIC.

CHOOSING BETWEEN CLUB AND FAMILY WITH A MIX OF MOTION, ILLUSTRATIONS, AND AV EDITS.

(YOU'RE THE WORST S4)

CALLING IT LIKE WE SEE IT THROUGH A CAMPAIGN FILLED WITH BABY TURTLES, CUSTOM ILLUSTRATIONS, AND IN-WORLD ANIMATIONS.

EDITORIALIZING THROUGH MINIMALISM AND STYLE.

SLICING UP FX'S BITE-SIZED SHORTS FOR OPTIMAL INTERACTIVITY AND ENGAGEMENT.

GOING ON TOUR WITH LIL DICKY HIMSELF.

(MR INBETWEEN S1)

DISHING OUT LIFE LESSONS THROUGH CREATIVE DIRECTION AND SOCIAL CONTENT.

BOLDLY CHALLENGING MORALITY THROUGH THOUGHT PROVOKING VISUALS AND QUOTES.

(ALWAYS SUNNY S15)

CULTIVATING MASS IN HONOR OF 15 SEASONS OF SUNNY.

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